Celebrating a Decade of the Social Media Charter’s Impact!

Over a decade ago, we introduced the Social Media Charter, a pioneering set of principles designed to guide responsible, transparent, and compliant communication across digital platforms.

What began as a forward-thinking initiative soon became a foundational resource:
✔ Our framework informed the FCA’s own social media guidance, with three lines from the Charter directly incorporated.
✔ It helped shape how firms in the US and UK approached compliance in an increasingly complex online world.
✔ And it set a standard for digital conduct long before social media governance became the industry priority it is today.

Now, 10+ years on, the landscape has evolved dramatically but the core ideas we laid out remain as relevant as ever.

This feels like the right moment to celebrate how far the industry has come, reflect on the Charter’s influence, and continue the conversation around responsible digital communication in financial services.

Here’s to the next decade of doing it better—together.